LOGO DESIGN KNOW HOW

CREATING A GREAT LOGO DESIGN

WHY A LOGO:

➽ Someone should be able to tell what you do between the brand name and the logo.

DO’S AND DONT’S

✔Present the name of your business and a HINT of your style

✘ Incorporate everything your about

✔ Be able to stand the test of time {at least 10 years}

✘ Be trendy

✔ Be relevant to your brand name

✘ Need interpretation

#1: DON’T USE MORE THAN 2 TYPEFACES

#2: DON’T USE ELEMENTS WITH INTRICATE DETAILS

#3: DON’T USE A BACKGROUND

#4: DON’T USE LEGIBLE FONTS

#5: DON’T USE 3D ELEMENTS

#6: DON’T USE UNBALANCED WHITE SPACE

#7: DON’T USE TYPEFACES THAT CONVEY THE WRONG MOOD

#8: DON’T USE CLIPART

#9: DON’T USE MORE THAN 2-3 COLORS

#10: DON’T USE TOO MANY ELEMENTS

3 TYPES OF LOGO DESIGN

➽ Typography

➽ Icon & Typography

➽ Symbols

LOGO DESIGN PROCESS

  1. Write one sentence mission statement
  2. Answer questions to define the brand style & mood you’re going for
  3. Choose the type of logo
  4. Choose the typefaces you will use
  5. Choose graphic elements {icon, symbol, etc}
  6. Create logo concepts
  7. Finalize logo design
  8. Infuse colors

Let me know if you are already using these principles in your logo design now.

BACK TO SCHOOL TIME AGAIN

I adderd another picture to this post.

Charma Hagans Word Press Blog

IT’S BACK TO SCHOOL TIME ONCE AGAIN!

Back to School Time Again

It’s that itme again, when we send our little ones (and not so little ones); off to get an education.

My oldest two daughters, Jessica 140215_0000   is now atteding A. Phillip Randolph here in Jacksonville FL and is entering the 11th grade. My oldest daugher Yiesha Booney Wedding Photo-screenshot-www.facebook.com 2014-06-07 19-17-09  is in here 2nd year at FSCJ (Florida State College of Jacksonville); where she’s majoring in Pre-Med in the hopes of becoming a Pediatrician one day. As for my “little man” Trevon 131221_0001 is only 3, so he gets to stay home with mom. Aw look he’s taking up reading already.He’s going to be a genius.

 

Now you can take this time to have some fun while the kids are off to class; or just chill at and get that MUCH NEEDED rest you didn’t get while summer vaction was in full swing. Here’s a list…

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BACK TO SCHOOL TIME AGAIN

IT’S BACK TO SCHOOL TIME ONCE AGAIN!

Back to School Time Again

It’s that itme again, when we send our little ones (and not so little ones); off to get an education.

My oldest two daughters, Jessica 140215_0000   is now atteding A. Phillip Randolph here in Jacksonville FL and is entering the 11th grade. My oldest daugher Yiesha Booney Wedding Photo-screenshot-www.facebook.com 2014-06-07 19-17-09  is in here 2nd year at FSCJ (Florida State College of Jacksonville); where she’s majoring in Pre-Med in the hopes of becoming a Pediatrician one day. As for my “little man” Trevon 131221_0001 is only 3, so he gets to stay home with mom. Aw look he’s taking up reading already.He’s going to be a genius.

 

Now you can take this time to have some fun while the kids are off to class; or just chill at and get that MUCH NEEDED rest you didn’t get while summer vaction was in full swing. Here’s a list of ideas you can look over to get your juices flowing.

 

  • Get some unfinished blog post done.
  • Go out and see the sights.
  • Do research for you next blog post.
  • SLEEP!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
  • Exercise
  • Watch TV (in peace)
  • Do all the laundry you’ve got piled up.
  • Visit other moms with kids in school.
  • Do some shopping (my number one choice)
  • Just do nothing

 

All of these are good things to do while the kids are in school.  You can do one or two of them or try and do them all (not at one time like I would) LOL. Either way just enjoy this time alone. Tell me what you plan ondoing with this free time.

POST UPDATE FOR WEEK OF 8/20/2015

This is my blog postings for Tuesday and Today. Better late than never (LOL).

HOW TO REACH 100,000 PAGE VIEWS IN 6 MONTHS

Here is  Today’s post-Thrive Landi;ng Pages vs Lead Pages

THRIVE LANDING PAGES

Happy Reading everyone.  My eBook’s launch date will be pushed back to early December, since I’m doing it in PDF form instead of a Word Document.

HOW TO OPTIMIZE YOUR BLOG OR WEBSITE IMAGES

HOW TO OPTIMIZE YOUR BLOG AND WEBSITE IMAGES

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Written By Charma Hagans    August 15, 2015

If you’re maintaining an online business or blog or just showing off your designs; it helps to know how to optimize your images.  Everyone on the net loves visuals-images send a clear message and appreciation for your sites.  Here are some tips to help you optimize your visual content.

1. Use Alt Tags

EXAMPLE OF LABELING YOUR IMAGES

EXAMPLE OF LABELING YOUR IMAGES

Your alt tags are basically a text alternative to your images displayed in case a browser can’t render them.
If the image is properly rendered you can still see its alt tag once you hover your mouse pointer over it – and this little piece of text is crucial to your SEO.
By associating the right keywords with images, you will help your website to achieve better rankings. Make sure to fill the alt tag of every single image on your website (except the decorative ones) – write in plain English, include model or serial number of the product on the photo and don’t use too many keywords at once.

2. Be Descriptive With Your File Names

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Remember that search engine crawlers look for relevant keywords not only in the text on your website, but also within your file names.
That’s why it’s way better to name your images properly in plain English than settle for generic names.
When adding names to your pictures, consider how users search for these products – have a look at your analytics to identify the patterns and mimic them when naming image files.

3. Benefit From Product Angles

Selling a product on the web, you usually want to present it from many different angles – its interior, exterior and close ups.
To benefit from these extra images, you should fill out your alt tags to create a unique tag for every single shot. Make sure to always add descriptions to your base alt tags – even if it seems like a lot of work, the traffic sent to you by Google will be worth it.

4. Choose Your Quality

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Creating your visuals in a photo editor, you can always select to save a file in different quality levels. As you can imagine, the higher the quality, the heavier the image gets – saving the highest quality possible isn’t always the right step.
Large images used as background and pictures that don’t need high definition can be easily saved with an above-average quality that will be perfect to reduce file size and improve your website’s load time.

5. Use The Right File Types

In general, there are three basic image file types that are used on the web – jpg, gif and png. Jpg is a standard web format since they’re so easy to compress and retain good quality.
Gifs are generally characterized by lower quality than jpgs and are usually used for simple things like icons or decorative images – for more complex and detailed images, choose other file types. Finally, there is png, which is gaining popularity as an alternative to jpg, primarily because they don’t degrade by re-saves like jpgs.
Their file size is sometimes still too large, but they’re great for decorative images and simple product photos.

6. Reduce File Size Of Your Images

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Once you choose your file type, the next step is to do everything you can to reduce its size. Your website’s load time is no joking matter.
Did you know that more than 3 seconds of waiting for a page to load is enough for most of your visitors to abandon a page?
If you manage to increase your pageload speed and decrease the weight of your images, you’ll be doing a lot of good to your site.
One good method is to choose ‘Save for Web’ command available to users of Adobe Photoshop – it will adjust the image to the lowest size acceptable for retaining its quality. Here’s an example of how you do it:
If you don’t use Photoshop, try free online tools like Pixlr, PicMonkey or the evergreen GIMP.
Here are some good tools to reduce the size of your images:
  • TinyPNG (online): for PNG or JPG images and Photoshop plugin available!
  • ImageOptim: For Mac users ONLY. You will have to download this app to your Mac computer in order to use it.
Here’s an example of how TinyPNG reduced the size of my image:

7. Use Titles And Descriptions

When uploading an image to your website, you can usually add some information about the picture – its title and a short description of what it stands for.
This is meta information which search engines read about your images to make sense of your website. Using smart image texts will significantly help you improve your SEO ranking. Here’s an example:
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If you’re using WordPress, go to your media library > select an image > enter title and description.
Balance your image descriptions – use your website’s keywords, but also provide a truthful description of the image content.
Follow these smart tips and you’ll be on your way to creating visual content that will boost user experience, reduce load time and improve your SEO.